Episode 1. In a quarter of a century, Amazon has propelled Jeff Bezos from online bookseller to tech titan. He's the richest man on the planet, and the company he founded is one of the most powerful. Panorama investigates Amazon's rise to corporate superpower and asks whether there is a dark side to our love affair with the company. 1/6. Panorama investigates the rise of Amazon and its huge, obsessive data-gathering operation.